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Orientbell Tiles challenges celebrity endorsement norms with ‘100% Tiles and 0% Celebs’ campaign

The campaign, aptly named 100% Tiles and 0% Celebs, is not just about tiles; it's a reflection on the very essence of authenticity in advertising

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Orientbell Tiles is defying the trend of celebrity endorsements with its latest campaign, challenging the notion that star power defines product worth. In a departure from conventional practices, the campaign explores the age-old question: Stars or Substance?

In an age where brands often ride the celeb wave, Orientbell Tiles is flipping the script. The campaign, aptly named 100% Tiles and 0% Celebs, is not just about tiles; it's a reflection on the very essence of authenticity in advertising.

Imagine a world where the spotlight isn't stolen by A-listers, but rather, it's the craftsmanship, innovation, and quality of a product that shines through. That's the vision driving Orientbell Tiles, as they cast aside the need for celeb endorsements and focus on what truly matters to the consumer – by Making Shopping For Tiles Easier.

Alok Agarwal, Chief Marketing Officer, Orientbell Tiles, said, “We are today making a bold statement: no celeb endorsements, no shallow, marketing gimmicks. Orientbell Tiles will stand proudly on its own merit. And make Shopping for Floor & Wall Tiles easier.  This campaign is not just about our brand; it's about the broader conversation – the choice between superficial glam and authentic substance."

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