Ogilvy India's Cadbury Celebrations 'Shah Rukh Khan My ad' bags Global Grand Effie

The Global Best of the Best Awards 2023 has announced Ogilvy India (with Wavemaker India) as the winner of the Global Grand Effie in Experiential Marketing for Cadbury Celebrations - Shah Rukh Khan My ad.

A Diwali campaign where Ogilvy India and Cadbury Celebrations worked together to extend a helping hand to small businesses across India that were struggling hard to survive the pandemic’s crippling effects.

“Through a timely and purposeful mix of data and generative AI, the Cadbury Celebrations Ad featuring SRK doubled up as a personalised ad promoting countless small businesses,” said the company statement.

Ganapathy Balagopalan, Deputy Chief Strategy Officer, Ogilvy India, said, "Christmas has arrived early for Ogilvy India, and we are delighted. It's taken a village to pull this campaign off and we are happy it has made the impact and difference we hoped for." - Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy Mumbai."

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