Srijib Mallik joined McCann Worldgroup as Executive Vice-President and Head of McCann Gurgaon. He has more than two decades of experience in advertising, marketing, and venture capital, both locally and internationally.
Over the years he has worked with JWT, CLA, Wieden & Kennedy, TBWA, and Cheil, on brands like Samsung, Pepsi, Royal Enfield, Indigo, HP, UCB, Nissan, Philips, Pizza Hut and Parle to name a few.
He has track record of deploying and enhancing creative products, developing new businesses, managing organisational change, and driving revenue growth and profitability.
In his last role at Cheil, Mallik led content and new media initiatives for the Samsung mobile business.
Prasoon Joshi, Chairman McCann Asia Pacific and CEO and CCO McCann Worldgroup India, said, “Srijib comes with a range of experience, on leading brands as well pursues newer content and media development. His joining the McCann fold will add a new dimension to the organisation’s valued client relationships across the Gurgaon operation.”
Mallik said, “I am excited to join MWG and lead the Gurgaon operation.. McCann under Prasoon's leadership is a creative powerhouse and I look forward to being part of the agency that moves people and in turn the market.”