Lifespan's campaign with Nikhat Zareen emphasises why 'results matter'

Lifespan has unveiled a new TVC featuring its brand ambassador Nikhat Zareen, the celebrated Women's World Boxing Championship titleholder.

The recently launched #ResultsMatter campaign authentically portrays the journey of Zareen, who rose from obscurity to succeed at the highest levels in her sport. The campaign, as depicted in the TVC video, delivers a powerful message that goes beyond mere victory; it emphasises the importance of achieving the impossible. This achievement doesn't solely depend on determination; it also hinges on having the right fuel for one's body, a crucial aspect in any field. This is where the Lifespan plant-based protein powder range comes into play, tailored for champions and individuals striving for excellence.

The campaign effectively underscores the alignment between Zareen's story and the brand's overarching philosophy that centers on the importance of results. Despite her impressive achievements, Zareen's recognition has been limited to the sports community. Lifespan saw an opportunity not only to highlight Zareen's accomplishments but also to inspire individuals from all walks of life to embrace an active and healthy lifestyle.

The TVC, crafted by PAD Integrated Marketing & Communications, captures Zareen's journey, from her training sessions to her triumphant moments in the ring. Beyond portraying her as an athlete, she becomes a beacon of inspiration for anyone aspiring to reach their goals through hard work and dedication.

Narendra Ram Nambula, Founder and CMD, Lifespan Industries, said, “In the world of sports and nutrition, there are tales that inspire and define greatness. Nikhat's journey from being an underdog hailing from the small city of Nizamabad in Telangana to becoming a world champion is one such remarkable narrative. Through Nikhat Zareen's story, our aim is to inspire people and make them realize that the impossible can be achieved. As a brand, Lifespan envisions to empower individuals to reach their full potential, both in the world of sports and in life. We strive to offer the necessary fuel to achieve high-performance results for world champions like Nikhat. We firmly believe that with unwavering determination and the right nutrition support, anyone can achieve greatness.”

Vivek Reddy, Co-founder and Creative Director at PAD Integrated Marketing & Communications, said, "Telling a real story can be challenging, particularly when re-enacting events in an individual's life. Nikhat’s extraordinary journey is one of those rare underdog stories deserving of an honest narrative that organically ties back to the brand’s purpose of “delivering results” because that is all that matters.”

The TVC will be supported by a comprehensive 360-degree marketing campaign that will have a nationwide reach across India.

Lifespan TVC  –

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