Leo Burnett India Mumbai wins big at 2023 One Asia Creative Awards

Leo Burnett India Mumbai had a strong year in the 2023 One Asia Creative Awards, winning Best of Discipline in Branded Entertainment and finishing as the second-highest-ranked agency in APAC.

The Best of Discipline, working with Prodigious Mumbai, was for “Airtel 175” on behalf of Airtel. 

The work also won two Golds in Branded Entertainment, a Silver in Creative Use of Data, and a Bronze in Moving Image Craft & Production. 

ONE Asia 2023 winners from India are as follows.

Gold

• Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Integrated, Integrated Campaign
• Leo Burnett India Mumbai “Airtel 175” for Airtel In Branded Entertainment, Experiential
• Leo Burnett India Mumbai “Airtel 175” for Airtel In Branded Entertainment, Talents & Influencer

Silver

• Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Experiential & Immersive, Events/Stunts/Competitions
• Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Public Relations, Events & Experiential
• Leo Burnett India Mumbai “Airtel 175” for Airtel In Creative Use of Data, Data Visualization
• Leo Burnett India Mumbai with CropIn Bangalore “Smart Farm” for Pepsico Lay’s in Integrated, Brand Transformation/Repositioning

Bronze

• Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Creative Effectiveness, Consumer/Brand
• Leo Burnett India Mumbai with Wavemaker India Mumbai “#BRINGBACK2011” for Oreo in Social Media, Influencer Marketing
• Leo Burnett India Mumbai ““Airtel 175” for Airtel in Moving Image Craft & Production, Innovation in Moving Image Craft & Production
• Leo Burnett India Mumbai “Airtel 175” for Airtel in Interactive, Online & Mobile, Innovation in Interactive, Online & Mobile
• Ogilvy Gurgaon India (CITY) “Stump Cam” for Coca-Cola India in Branded Entertainment, Brand Partnerships

Green

• Leo Burnett India Mumbai “The Biochar Project” for PepsiCo India Holdings

Overall, The Monkeys Sydney took high honours in the 2023 One Asia Creative Awards, winning Best of Show for “The First Digital Nation” on behalf of The Government of Tuvalu.  The work, created with Collider Sydney, Thrive PR + Communications, and MassiveMusic Sydney, was also awarded two Best of Discipline honours, in Creative Effectiveness and Public Relations.

The complete list of Onee Asia 2023 Best of Discipline winners is as follows.

• Branded Entertainment: Leo Burnett India Mumbai with Prodigious Mumbai “Airtel 175” for Airtel
• Creative Effectiveness: The Monkeys Sydney with Collider Sydney, Thrive PR + Communications Sydney, and MassiveMusic Sydney “The First Digital Nation” for The Government of Tuvalu
• Creative Use of Data: CHEP Network Sydney with Sonar Music Sydney, The Editors  Sydney, and The Sweetshop Sydney “Flipvertising” for Samsung
• Design: VML Ogilvy Japan Tokyo “Milk Manga” for Seki Milk
• Direct Marketing: Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald's Philippines) Makati “Unbranded Menu” for McDonald’s
• Film & Video: SIX inc. Tokyo with good design company Tokyo, Hakuhodo Tokyo, and Hakuhodo Kettle Tokyo “A Train of Memories” for Sotetsu Holdings
• Gaming: Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald's Philippines) Makati “Unbranded Menu” for McDonald’s
• Interactive, Online & Mobile:  CHEP Network Sydney with Sonar Music Sydney, The Editors  Sydney, and The Sweetshop Sydney “Flipvertising” for Samsung
• Moving Image Craft & Production: SIX inc. Tokyo with good design company Tokyo, Hakuhodo Tokyo, and Hakuhodo Kettle Tokyo “A Train of Memories” for Sotetsu Holdings
• Public Relations: The Monkeys Sydney with Collider Sydney, Thrive PR + Communications Sydney and MassiveMusic Sydney “The First Digital Nation” for The Government of Tuvalu
• Social Media: Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald's Philippines) Makati “Unbranded Menu” for McDonald’s

The complete list of One Asia 2023 winners can be viewed here.  Finalists can be viewed here.

“One Asia is about more than just recognition. It’s about celebrating the unique tapestry of creativity that spans APAC,” said Kevin Swanepoel, CEO, The One Club. “It’s a testament to the incredible talent, innovation, and cultural depth that thrives in the region.”

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