Laqshya Media unveils OOH campaign for Chandrika Soap on floating LED at Juhu beach

Laqshya Media Group has announced the execution of an immersive month-long campaign for Wipro Consumer Care and Lighting’s Chandrika soap in Maharashtra.

The highlight of the campaign was the introduction of a Floating LED at Mumbai’s Juhu beach.

The campaign launched during the festive season, aimed to resonate with the sentiments of the people of Maharashtra. Chandrika embarked on a journey through 3D visuals and linguistic customisation specifically tailored for the people of Maharashtra in Hindi, English and Marathi. The grandeur of the campaign was exemplified by the Floating LED at Juhu Beach, measuring 66.6x23 ft.

Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group strategically implemented an innovative month-long campaign across key cities in Maharashtra, including Mumbai, Thane, and Navi Mumbai. The campaign featured strategically positioned high-impact sites, reinforcing Chandrika’s heritage and Ayurvedic goodness.

Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilised a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.

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