BrandMatterz has created a new brand identity for Kinetic Green that represents the present generation of the brand.
The transformation is spearheaded by Sulajja Firodia Motwani, the woman founder of the Indian Automobile Industry.
As a pure EV brand since 2016, Kinetic Green has spread its wings from the 3 wheeler to the 2 wheeler market with added advancements in India, empowering a greater number of riders to embrace EVs on a larger scale. With a passion for creating a greener environment and making sustainability a way of life, Kinetic Green is also establishing their positioning with ‘Planet @ our heart’ making it the first 100% EV brand that has positioned itself as a protector of the environment.
With the vision in mind, BrandMatterz created a brand identity that reflects the new changes the brand has gone through. The logo also cleverly incorporates the letter 'K' with bold and confident shapes, reflecting the brand's rich history and expertise in the industry. This strategic combination of elements signifies a new generation attitude as it embarks on a fresh chapter in the realm of electric vehicles.
Manasi Shroff, Creative Director, BrandMatterz, said, “It’s the leaf that is the protagonist of this logo, it floats around the streets of our country spreading the joys of being green, and comes back to fit beautifully at the top of the logo. This identity is strategically created to bring about modernity and a new generation attitude in the brand as they turn over a new ‘leaf’ in their journey of EVs.”
Shreyas Bangad, Founder and Managing Director, BrandMatterz, said, “Our strategy is to build a brand that not only promises great technology but also makes it a point to stand by their philosophy of doing everything in their power to make sustainability a way of life. The new identity reflects that emotion and has instantly started to resonate with many who are eagerly awaiting Kinetic Green’s latest products,”
Sulajja Firodia Motwani, Co-founder and CEO, Kinetic Green, said, “Creating green mobility for the masses is our ultimate goal as a company and our new identity reflects this vision of a motive-driven organisation that has the strength and resources to make an actual impact. The boldness and impactful appeal along with the essence of the balance of our planet is a perfect representation of what we believe in and are working towards.”