Karan Johar partners with MyGlamm to unveil MyGlamm POUT with new campaign

Film director and producer, Karan Johar, has partnered with MyGlamm, to launch a range of lipsticks under the brand name MyGlamm POUT with campaign  #WhenInDoubtPout campaign.

Inspiring individuals to define their pout through the MyGlamm POUT lipstick range, the #WhenInDoubtPout campaign is poised to disrupt the norm in this category. Its goal is to transform "when in doubt, pout" into a popular phrase, emphasising the celebration of inner beauty and confidence through a playful twist on moments of uncertainty.

Sukhleen Aneja, CEO, Good Brands Co., Good Glamm Group, said, "We're thrilled about our collaboration with Karan Johar, resulting in an iconic collection. MyGlammPOUT presents innovative, high-quality lipsticks catering to diverse preferences. Through the #WhenInDoubtPout campaign, our aim is to redefine a POUT as a symbol of confidence and style. MyGlamm is conceived with a vision of self-expression and confidence—it's not just a beauty brand; it's a celebration of individuality and empowerment and who better than the King of Pouts, Karan Johar to bring this vision to life. MyGlamm POUT introduces a range of  glossy plumping lipsticks in 10 POUT worthy shades"

Johar said, "For me, beauty is an expression of individuality and confidence. With POUT, I wanted to create a collection that empowers everyone to embrace their unique beauty and make a statement with their lips. I'm delighted to partner with MyGlamm to bring forth this collection promising high quality and trend-setting beauty products."

Anchit Nayar, Executive Director and CEO Nykaa Beauty, said, “We are excited to bring Karan Johar’s first-ever makeup collection exclusively to the Nykaa digital platform. This curation not only signifies the fusion of creativity and style but also reinforces Nykaa's dedication to redefining the beauty landscape in India. Through such collaborations, we aim to provide our consumers with an unparalleled opportunity to immerse themselves in the latest trends and pop culture conversations."

Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop, said, "We are thrilled to be the exclusive retail partner for MyGlamm POUT by Karan Johar. This collaboration reflects our commitment to offering our customers the latest and most exciting beauty products available at Shoppers Stop outlets across India."

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