ISB Executive Education has announced the launch of the 'Digital Marketing and Analytics' programme and 'Professional Certificate Programme in Digital Marketing' in partnership with Emeritus.
“As per estimates, the digital marketing industry is experiencing unprecedented growth, with global digital ad spending projected to soar to $836 billion by 2026. However, this surge in demand is met with a critical shortage of qualified individuals proficient in harnessing the potential of the digital realm. This is evident in the 24,000+ open digital marketing jobs in the market as reported by Naukri 2023,” said the company statement.
ISB Executive Education’s programmes aim to empower professionals with the latest tools, techniques, and best practices, enabling them to bridge the skill gap, capitalise on data-driven insights, and navigate uncertainties in the dynamic digital age.
The immersive 12-week online programme offers participants a journey, delving into the intricacies of leveraging digital channels for optimised marketing outcomes.
Mohan Kannegal, CEO, India and APAC, Emeritus, said, “In today's fast-paced and dynamic digital landscape, mastering the art of digital marketing is critical for professionals looking to navigate the complexities of the market. The ISB ‘Digital Marketing and Analytics’ and ‘Professional Certificate Programme in Digital Marketing’ are not just about meeting the demands of the current market; they are visionary in defining the future market. By seamlessly integrating technology and innovation, these programmes empower professionals to navigate the dynamic terrain, optimise marketing strategies, and decipher invaluable insights from data analytics. We are confident that these programmes will equip professionals to stay ahead of industry trends and excel in today's competitive digital era. We are thrilled to partner with prestigious institutions like ISB to bring out these high-impact programmes.”
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