India Today Group Tuesday announced the expansion of its partnership with Bosch Global Software Technologies Private Limited (BGSW) which will make ITG News app available in more SUV cars sold by Mahindra including Thar.
Already operational with connected vehicles of prestigious Indian OEM Mahindra’s XUV700 and Scorpio-N, the technology collaboration is set to enhance the connected experience for end users.
BGSW has pioneered in introducing state-of-the-art Connectivity Solutions – Telematics hardware and Connected Vehicle Solutions/Platform catering to all segments of vehicles (PV, CV, OHW and 2W) during the times when ‘Connectivity’ was a buzzword during 2019 and 2020.
Representing a significant milestone in both the automotive and media industries, the two leaders have formed a strategic alliance that combines BGSW's cutting-edge connected car features and the diverse content offerings by India Today Group.
As a part of the offering, BGSW will facilitate access to the ITG News app through its innovative in-car Connected Vehicle Platform. Boasting a range of connected car features developed for auto OEM customers, it offers an innovative, immersive, and intuitive experience to customers to enhance the user experience, convenience, and safety.
This includes not only staying connected with the vehicle and related connected car features but also staying informed with the integrated India Today App, that will read out the latest news spanning elections, politics, sports, international affairs, business, and more.
BGSW Connected Vehicle Solutions/Platform which enables to bring features quickly to customers complimented with India Today’s content to deploy “Live experience of World cup 2023” in-vehicle cockpits demonstrated the close collaboration of BGSW engineers and India Today team.
The India Today App is seamlessly integrated into the BGSW Connected Vehicle Solution/Platform, thus enhancing the overall in-car experience, providing users with a convenient and hands-free way to stay informed on the go.
Having embarked on this transformative journey with BGSW, the India Today Group has solidified its position as a pioneer in connected devices.
With this, the Group said that it not only envisions a lasting partnership but also cements its status as a leading multi-platform news medium.
“As the automotive and media industries continue to evolve within the dynamic realm of connected cars and devices, the India Today Group remains at the forefront, delivering an unparalleled fusion of technology and media to its customers,” The Group said.
Commenting on the tie-up, Salil Kumar, CEO, India Today Group Digital, said, “We are excited to forge a ground-breaking alliance with BGSW in this transformative collaboration, uniting automotive innovation with cutting-edge media content delivery. This partnership underscores our dedication to delivering a seamless and enriching experience to our audience, fostering innovation not only within their homes but also on the move.”
Commenting on the partnership R K Shenoy, CTO, Member Executive Leadership Team, Senior VP Mobility Engineering Solutions, BGSW, said, "In line with BGSW‘s vision to offer world-class Software Products and Solutions to enable OEMs in their journey of digital transformation, the collaboration with ITG enables us to go an extra mile to offer innovative features to enhance Connected end-user experience complimented with Media content. We are excited to partner with ITG to show our commitment to introducing new features for our end users. Looking forward to innovating further with automotive and media domains fusion.”
Shenoy told BestMediaInfo.com that Bosch sees India Today's content as the USP for them and the car manufacturers and the internal data shows significant consumption of the content alongside music apps.