HRX unveils refreshed brand logo to mark 10-year anniversary

In commemoration of a decade in the industry, HRX, the fitness brand founded by Hrithik Roshan and Exceed Entertainment has unveiled a new version of its brand logo.

Established on the bedrock of unwavering determination, personal challenges, and the relentless pursuit of personal excellence, HRX stands tall as a beacon of inspiration. Over the past ten years, it has redefined style and messaging and emerged as a symbol of resilience and empowerment.

The rebranding is centered around the HRX monogram—a visual representation of the brand's ethos and the spirit of Roshan and the visionary path set out by the brands leadership. The iconic "X" in HRX, symbolising "extreme," now embodies action, performance, and execution. Strategically integrated, the letter "X" evokes the elusive X-factor and the boundless potential inherent within each individual. It is a testament that "extreme" is not an unattainable state but a personal challenge—an oath to surpass boundaries and chart the unexplored realms of personal excellence. It is the state of being forever dynamic in the pursuits of one’s goals.

The arrowhead is central to the redesigned monogram—an emblem of laser-sharp focus and unyielding determination. This arrowhead symbolises HRX's pledge to surmount obstacles in the relentless pursuit of self-betterment. Firmly anchored yet open to myriad possibilities, it propels the monogram in all directions, embodying the boundless power of "X."

Roshan said, "The reimagined HRX monogram is more than a visual upgrade; it's a testament to our commitment to empower personal growth and resilience. Our new logo symbolises the continuous evolution of our brand and the relentless pursuit of excellence".

Afsar Zaidi, Co-founder and CEO, HRX, said, “HRX has always been more than just a brand; it's a movement. At HRX, we are constantly evolving and pushing boundaries to create a better world. Our new logo represents our commitment to innovation and reflects our enduring legacy while embracing the future which comprises of the newer wave of younger Gen Z customers as well. We are excited to introduce this new symbol that embodies our values and inspires everyone to reach their full potential.”

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