House of McDowells' Glassware campaign celebrates friendship and inclusivity

House of McDowell’s Glassware has unveiled a new campaign #YaaronWaaliBaat featuring brand ambassador Kartik Aaryan.  

“Yaaron Waali Baat is an expression of the heartwarming connection that goes above and beyond to constantly embrace the limitless possibilities of not just existing friendships but also those encountered on the go, “ said the company statement.

Kartik Aaryan in the latest campaign film for House of McDowell’s Glassware showcases his ‘Yaaron Waali Baat’ and the journey of traversing through a special gesture for his Yaar by re-enacting an iconic scene from his movies, but this time in sign language to ensure that his friend, who hearing impaired, feels special and included in the celebration.

This campaign emphasises that sometimes going an extra mile through small, yet meaningful gestures can unlock limitless possibilities while bringing to life the how inclusion is a critical part of all friendships.

The film hae been conceptualised by DDB Mudra and executed by Nineteen Films

Varun Koorichh, VP, Marketing and Portfolio Head, Diageo India, said, “We are thrilled to announce our latest campaign featuring superstar Kartik Aaryan as the face of House of McDowell’s Glassware. As a brand, we strongly believe in friendship as a medium to uplift each other and bring out the limitless possibilities of the bond we share with our yaars. This strategic collaboration not only heralds a new chapter for House of McDowell’s Glassware but also signifies a deliberate move to leverage Kartik's cinematic embodiment of friendships, notably portrayed through his infamous 'friendship pegs.' What stood out was how Kartik made sure in getting the sign language right and like the film, he actually did undergo a lot of coaching to learn ISL.”

Aaryan said, “As an actor I've had the pleasure to experience incredible moments in life but when I reflect upon the true priorities that shape my life, friendships take the center stage. I am extremely elated to be associated with a brand like House of McDowell's Glassware that has served as a catalyst for fostering friendships. Shooting for the brand and understanding their ethos of Yaari has been an absolute blast. I couldn't be more excited about it. While my career has been an exhilarating journey, it's the friendships that I've made along the way that have truly enhanced the storyline of my life making this partnership extremely personal and special for me.”

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “Our latest campaign celebrates yaars who go out of their way to make things possible. Known for his long monologues, Kartik preps for a special performance for a very dear friend. And in the bargain, learns something beautiful himself.”

Credits

Rahul Mathew – Chief Creative Officer 

Menaka Menon – National Strategy Head 

Sujay Ghosh – Executive Vice President and Business Partner 

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