Hershey India Jolly Rancher introduces new flavour 'Two-much' through witty ad

Hershey India announced the launch of its latest offering Jolly Rancher Two-Much, an addition to the Jolly Rancher lollipop portfolio.

The brand’s new offering is a blend of Blueberry and Strawberry flavours in a single pop.

Hershey India said, “Not only does this dual-flavour concept enhance the visual appeal of the lollipop, but it also elevates the taste to new heights, making it a delightful treat for people of all ages.”

The launch is supported by witty communication.

The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago. With imaginative flair, he skillfully weaves a captivating tale of the genesis of Jolly Ranchee Two-Much. As his friend listens in awe, the narrative unfolds with a delightful mix of amusement and scepticism, culminating in shared laughter and an abundance of fun. The ad film is a testament to the brand's commitment to sparking imagination and uncontrollable, contagious laughter among its target audience.

Ankit Desai, Marketing Director, Hershey India said, “Jolly Rancher is a beloved global confectionery brand and has received a lot of love over the years. The brand is known for its bold fruity flavors that spark imagination and fun. Our objective with this launch is to bring double the joy to consumers, allowing them to tap into their imagination while savouring the best of sweet and tangy flavours in a single, delicious pop. JOLLY RANCHER Two-Much takes lollipop indulgence to new heights, offering a memorable and playful twist to the world of confectionery."

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