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HDFC Bank’s PayZapp campaign showcases diverse payment options

The campaign featuring actors Tiger Shroff, Prabhu Deva and Kapil Sharma has been conceptualised by Wondrlab India

HDFC Bank has announced the launch of PayZapp campaign featuring actors Tiger Shroff, Prabhu Deva and Kapil Sharma.

The campaign, conceptualised by Wondrlab India, includes three films featuring the three actors wherein each showcases a range of payment choices that PayZapp offers. The campaign came from the insight that some people live their whole lives without having choices, but now they do not have to, at least when it comes to payments.

Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, said, “With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier - be it via UPI, cards or PayZapp wallet. It is not just a payment app; it is a lifestyle enabler. We want to reach every part of the country aiming to be the preferred choice of payment app for consumers. The three films on PayZapp have beautifully captured the essence of our brand message.”

Amit Akali, CCO and Co-founder, Wondrlab India, said, “We took a contrarian approach while conceptualising the campaign. We explored how we can drive the point of unlimited choices by showing the viewers what happens when they don’t have a choice in life. That is why, we cast the celebrities most known for something, tired of only being seen in those specific roles and wishing for more choices.”

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