G-Shock India appoints actor Vicky Kaushal as brand ambassador

G-Shock India has unveiled the association with actor Vicky Kaushal as its brand ambassador.

This partnership unites G-Shock's four-decade legacy of crafting robust and trend-setting timepieces with Kaushal's charismatic personality and embodiment of toughness, embracing both physical endurance and mental strength.

His unique blend of qualities—bold, confident, and fashion-forward, yet deeply empathetic with a high level of emotional intelligence—aligns seamlessly with G-Shock's ethos of "Absolute Toughness"

Hideki Imai, Managing Director, Casio India, said, "We are thrilled to welcome Vicky Kaushal to the G-Shock family. His tenacious spirit and bold persona resonate perfectly with G-Shock's core values, making him an ideal match for our brand. G-Shock India is embarking on an exciting new chapter, strengthening its connection with these discerning consumers who consistently seek adventure, endurance, rugged style, and unrivalled durability in their day-to-day lives. Vicky Kaushal's exemplary journey and accomplishment in both commercial and independent cinema synergizes with G-Shock's ethos of toughness, endurance and the spirit of never giving up. Together, we look forward to a successful partnership that inspires the audience to follow their passions with undeterred enthusiasm and renewed spirit.”

Kaushal said, “I'm incredibly excited to be a part of the G-Shock family. G-Shock has epitomised toughness and style for over four decades, and I deeply resonate with its core values. The brand's commitment to pushing boundaries and its unyielding spirit align perfectly with my philosophy. As an actor, my journey revolves around pushing boundaries and venturing into uncharted territories. This partnership is a natural fit, and I look forward to embarking on this exciting journey with the brand G-Shock.”

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