Godrej Capital unveils #GrowthKiUdaan campaign to introduce its flagship platform Nirmaan

Godrej Capital, the financial services arm of Godrej Group, has launched its new digital campaign #GrowthKiUdaan with a DVC to introduce its flagship platform Godrej Capital Nirmaan, a comprehensive business solution explicitly designed to provide holistic support to micro, small, and medium-sized enterprises (MSMEs) of India. 

The digital ad film talks about the benefits of joining Nirmaan that helps connect MSMEs to its trusted partner network including the likes of DBS Bank India, Visa, Amazon, GeM Tech Paras, among others. Nirmaan will facilitate carefully curated offerings from 13+ partner platforms that can be availed by businesses nationwide. 

The messaging of the campaign is aimed to highlight Godrej Capital Nirmaan’s initiative to empower every business in India and take them on #GrowthKiUdaan.

Godrej Capital is utilizing digital marketing channels to engage with business-to-customers (B2C) and business-to-business-to-customers (B2B2C).

Nalin Jain, Chief Marketing Officer, Godrej Capital, said, “I am convinced of the expanse of support a platform like Godrej Capital Nirmaan can offer to MSMEs across India. Our digital marketing campaign comes with simple and straight messaging – get onboarded on the Nirmaan flight so you can take off on #GrowthkiUdaan. Leveraging digital marketing is the conscious and optimal approach to engaging with our valued customers, considering the prevailing digital landscape. By tailoring our communication to specific target audiences, we are utilizing diverse digital channels including email, social media, web, and mobile, with the integration of BTL activations, to enhance our comprehensive digital content strategy, infuse our messaging with a personalized touch, and facilitate more direct customer connections.”

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