Rising Star Awards 2023- Winners

Best Media Info

Special
Interviews
Events
Misc
Partner Content
BuzzInContent

Four-week rolling continues to discourage news channels from covering real news

The channels focussing on big events such as the Tunnel Collapse in Uttarakhand to Exit Polls continue to be disincentivised

A tunnel in Silkyara in Uttarkashi collapsed on November 12 and the whole country was anxiously glued to the television screens as the Narendra Modi government deployed all possible resources to rescue 41 trapped workers.

After 17 days, the rescue operation successfully ended on November 28.

Simultaneously, there were high-stakes elections in five states which were termed as semi-final before the 2024 Lok Sabha elections in which PM Modi is set to seek a third term.

With Telangana voting on November 30, the country was glued to their TV screens for exit polls.

In terms of BARC India’s terminologies, these events took place between weeks 46-48.

Now, let us look at the rating released on Thursday for Week 48, which is an average of ratings between Week 45-48 owing to the four-week rolling average.

Also read: Why Modi govt made a U-turn on unrolling of viewership data for news genre

According to BARC India’s data for the latest week 48 on a four-week rolling average basis, TV9 Bharatvarsh continues to hold the top spot largely on the back of coverage of the war in Gaza.

Although the channel lost significant relative share week on week, it retained the top spot owing to a four-week rolling average. It fell from 16.5% in Week 45 to 14.2% in Week 48.

News18 India remained the most-watched channel with a relative share of 12.9%. The channel had a relative share of 13.5% in Week 45.

India TV held the No. 3 position with a relative share of 12.1%, up 0.2% from Week 45.

Aaj Tak, which is a traditional leader in big events, gained 1.3% of the relative share and grew from 10.6% in Week 45 to 11.9% in Week 48. However, the channel remained at No. 4 owing to a four-week rolling average.

Republic Bharat’s relative share remained flat at 11.2% at No. 5.

Times Now Navbharat gained 0.7% of relative share in the latest week over Week 45.

ABP News grew by 0.9% to a relative share of 6.7%. The channel also jumped one position to No. 7.

News Nation slipped to No. 8 with a decline of 0.6% in its relative share. The channel recorded a 6.6% relative share in week 48.

Zee News rose to No. 9 with a relative share of 5.4%.

Good News Today was at No. 10 with a relative share of 5.3%.

News24 gained 0.3% relative share to record 3.1% relative share among 13 national news channels.

DD News and Zee Bharat were at No. 12 and 13 with a relative share of 1.5% and 1.4%, respectively.

Info@BestMediaInfo.com

Advertisment
Post a Comment