FNP ropes in Nitish Saxena as head of brand marketing

FNP (formerly Ferns N Petals) has announced the appointment of Nitish Saxena as head-brand marketing.

In his capacity, Saxena will play a key role in driving the brand’s growth and market dominance, implementing a holistic brand strategy . His appointment coincides with the rapid expansion of the brand, marked by continual evolution in terms of enhanced brand ethos. 

Saxena most recently served as the Head of Brand at fintech startup CheQ. During his tenure, he was responsible for end-to-end marketing and communications, leading CheQ’s GTM and subsequent growth.

Before this, he led the social and creative mandate at Paytm. 

Pawan Gadia, Global CEO and Director, FNP, said, "We are thrilled to welcome Nitish to our FNP family. His extensive experience in crafting and executing successful marketing strategies, particularly in the digital realm aligns perfectly with our vision for the brand’s future growth. As we embark on the upcoming chapter of expansion- technology, innovation and a personalised retail experience will emerge as pivotal components of our strategic vision. We are confident that his skills and experience will contribute significantly to our continued accomplishment, propelling FNP to new heights in the gifting industry."

Saxena said, "I am honoured to join FNP, a brand that has demonstrated consistent and explosive growth, while maintaining an incredibly high level of customer satisfaction. I am excited about the opportunity to lead innovative marketing initiatives that will not only strengthen the brand’s presence but also create memorable journeys for our customers."

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