Finolex Cables showcases Smart Switches, Irons, and Switchgear range in new campaign

Finolex Cables has unveiled the next phase of its ‘No Stress. Finolex,’ campaign to promote its Smart Switches, Irons, and Switchgear range. The campaign features actress Kiara Advani.

Leveraging the growing influence that celebrity influencers have on social media, the campaign's three TVCs are built around engaging banter between Advani, her maid, and Lhasa Apso (dog) 'Joey'. These commercials highlight how Finolex products contribute to simplifying everyday tasks while ensuring safety and convenience for consumers.

This comprehensive 360-degree campaign spans multiple media channels, including TV, Radio, Digital, and Out-of-Home (OOH), to engage a diverse audience and establish a robust brand presence.

Amit Mathur, President, Sales and Marketing, Finolex Cables, said, "With this campaign, we are excited to showcase our new Smart Switches, Irons, and Switchgear range through an engaging and comprehensive approach. Our smart switches enable the consumer to operate the switch using a remote, through virtual assistants or by using the touch panel manually.”

He further said, "Our aim with these captivating TVCs is to showcase how our products seamlessly integrate into contemporary lifestyles, offering not just functionality but a hassle-free experience. Continuing with Kiara Advani, as the face of our brand is a delight. The association further fortifies our brand's connection with existing customers and helps attract millennials and Gen Zs’ too.”

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