EssenceMediacom's Rajat Jha is Rising Star of the Year 2023
Over 300 professionals from brands and media agencies cheered the winners of 24 High Chairs and 21 Finalist Certificates at the BestMediaInfo Rising Star Awards Gala at The Westin, Gurugram as the Rising Star Awards establishes itself as the most sought-after industry event in Delhi-NCR
Rajat Jha of EssenceMediacom picked up the much-coveted Rising Star of the Year title at BestMediaInfo Rising Star Awards 2023 held at The Westin, Gurugram on Tuesday.
Jha received the shining High Chair trophy for the Thums Up campaign - 'Jab Bhi Khao Biryani, Make It TOOFANI with THUMS UP' from the industry stalwarts in the presence of an electrifying audience.
The contenders for the Rising Star of the Year were the Rising Stars behind outstanding works for iPhone, WhatsApp, Prime Video, Thar and Thums Up.
However, Jha had an edge of 0.36 points for the idea of creating a whole new fusion of food and beverage with his innovative thinking.
Jha was the winner of the High Chair trophy in the FMCG & Retail category.
The other big winners at the third edition of the Rising Star Awards were Omkar Gaikwad and Priyanka Arora of Interactive Avenues and Mindshare, respectively, who picked up two High Chair trophies each.
Aligned with the essence of the awards, Aaj Tak came on board as the Presenting Sponsor. Zee News, Manorama Online and Red FM joined as Associate Sponsors for the Rising Star Awards 2023.
Hosted by Red FM’s drama queen RJ Swati, the awards gala saw the who’s who of the industry coming together and cheering for the leaders of tomorrow.
With every award announcement, a houseful audience cheered, accompanied by the sounds of trumpet, creating an Emvies-like atmosphere in Delhi.
Speaking about the awards, Niraj Sharma, Editor-in-Chief, BestMediaInfo.com, said, “Rising Star Awards began its journey with an aim to become an industry event and it has successfully established itself as the most sought-after industry event in Delhi-NCR. The industry leaders judged and honoured 42 rising stars with 45 awards. We just provided a platform. We said so many times during the gala that all 42 professionals were winners for us as the Finalists missed the trophies by some fraction of points. That’s the nature of the competition. I’m sure they will aim for the High Chair next year.”
Talking about the robust and transparent judging process, Akansha Srivastava, Editor, BestMediaInfo.com, said, “13 media heads and CMOs contributed with their time and went through over 250 entries. Each entry was sent to multiple judges. To be precise, at least five judges. The jury then submitted their scores against four criteria. Then the rule of averaging was applied to decide the winner across each category. From entries to the list of winners, everything was fully automated.”
Here’s a complete list of the winners:
Entrant name
Work title
Agency
Award
Business Categories
Category - Automobile
Vaishnavi Vivek Kamath
Demand Forecaster - A tool for predicting market responsiveness for the launch of Mahindra XUV 400 EV
Lodestar UM
Finalist
Omkar Gaikwad
Mahindra Thar presents #ExploreTheImpossible
Interactive Avenues
High Chair
Category - Banking & Finance
Ayushi Jain
Happy New Home With PNB Housing Finance
DDB Mudra Group
Finalist
Nitish Kumar
Stashfin PPC
Arm Worldwide
High Chair
Category - Consumer Durables
Aditya Pandit
Intercepting the Consumer Buying Journey with Intel Evo
Carat
Finalist
Vibha Amaresh J
One Plus 11- Out of the box unboxing experience
Initiative India
Finalist
Shubhra Sharma
VIVO X90 Series Launch - XploreTheUnexplored
EssenceMediacom
Finalist
Naina Arora
Media Strategy Excellence: iPhone 15 Launch in Consumer Durables
Carat
High Chair
Category - E-Commerce
Madhurima Chatterjee
Using TV like a performance platform to build efficiency at scale, for the 1st time ever
Starcom
Finalist
Rony Joseph
Amazon: ‘Aaj Kya Khareeda’ (Chaser Ads)
Initiative India
Finalist
Darshan Chowksey
Intel Ecommerce, maximizing sales and venturing into the unknown
Carat
High Chair
Category - Fashion & Lifestyle
Devaprasad Rajshekhar
Budweiser - It's Yours to Take - FIFA Campaign
Starcom
Finalist
Jaskiran Kaur
adidas Always On Performing Campaigns
EssenceMediacom
High Chair
Category - FMCG & Retail
Shweta Sharma
Creambell - (Milkshake)
DDB Mudra Group
Jyotsna Srivastava
Maggi Hot & Sweet Sauces – Swipe to Snack Right!
Zenith India
Finalist
Ankita Shirsolkar
Identifying & Activating High Value Audience for Johnson’s Baby to Drive Brand Consideration
Lodestar UM
Finalist
Rajat Jha
Jab Bhi Khao Biryani, Make it TOOFANI with THUMS UP
EssenceMediacom
High Chair
Category - Health
Nishant Pati
Ahaglow Launch Campaign
Zenith India
High Chair
Category - Media & Entertainment
Lakshitha Binnu Kumar
Amazon Prime Video's 'Farzi' launch
Initiative India
Finalist
Kanishka Khandelwal
WhatsApp Changes Public Perception, privately!
Starcom
Finalist
Adithya Vaprath
The Rings of Power: Setting Records and Building Worlds for Amazon Prime Video
Initiative India
Finalist
Avni Kanakia
#PrivacyUnplugged for WhatsApp
Starcom
Finalist
Piyush Dubey
WhatsApp Endeavors to Reshape how Individuals Perceive Privacy
Starcom
High Chair
Category - Travel & Hospitality
Niharika dixit
Fly with Jazeera
DDB Mudra Group
Finalist
Rumjhum Jaiswal
Goibibo pe hazaar baar bole, best deals mein hai swag aur flat 1000 off ka tag!
EssenceMediacom
Finalist
Isha Sachdeva
From Awareness to Bookings: Vistara's Digital Triumph in Launching Pune to Singapore Route
Zenith India
High Chair
Category - Real Estate
Ankit Nalotia
Perfect Match
Mo Mantra
High Chair
Category - Telecom & IT
Entrant name
Work title
Agency
Raj Bhayani
Intel EVO 13th Gen Campaign – Driving consideration.
Carat
Finalist
Shubhangi Mehta
Embracing the Unseen: A Journey Through 'Uncovering the Dark Side of the Moon' Campaign
Soroco
Finalist
Ajay C
Launching the IT Heroes 3.0 - Intel vPro Laptop
Carat
High Chair
Category - Gaming
Tejveer Singh Bhamb
The “most-convincing” game EVER!
Carat
High Chair
Special Categories
Category - Best Strategy - Television
Anusree Nair
Jiocinema IPL TV Campaign - DIGITAL INDIA KA DIGIT...
GroupM
High Chair
Category - Best Strategy - Digital (Search)
Yash D Bhanushali
Skoda SOV campaign across Google Search & Lead Gen...
PHD
Finalist
Atishay Agrawal
Home Centre D2C | Redirecting to an Omni-Channel P...
Mindshare
High Chair
Category - Best Strategy - Digital (Programmatic)
Omkar Gaikwad
Mahindra Thar presents #ExploreTheImpossible
Interactive Avenues
High Chair
Category - Best Strategy - Digital (Social)
Priyanka Arora
Transforming Premium Laundry's Growth Strategy
Mindshare
High Chair
Category - Best Strategy - Digital (Integrated)
Malvika Bakshi
Rupeek Integrated Activity
Motivator
High Chair
Category - Best Strategy - Digital (Performance)
Priyanka Arora
Transforming Premium Laundry's Growth Strategy
Mindshare
High Chair
Category - Best Strategy - Branded Content
Anukriti Som
INSPIRING HOMEMAKERS TO DO MORE, TO BE MORE - Britannia MarieGold My Startup TV show IP
Mindshare
Finalist
Jayashree Sriram
MTV Hustle-Yamaha Call of the Blue Anthem
Motivator
High Chair
Category - Best Strategy - Mobile
Aayushi Patil
Škoda Slavia x Swiggy - 5 Star GNCAP Rating Campaign
PHD Media
High Chair
Category - Best Strategy - Best Use of AI
MEGHANA HS
AI driven strategy elevates share of voice for Him...
Motivator
High Chair
Category - Best Strategy - Managing media in limited budget
Vivek Toprani
Electrolux India Digital Launch
PHD India
High Chair
Category - Best Strategy - Use of data
Meghna Khandelwal
THE WORLD’S BIGGEST FOOTBALL PARTY IS BACK !!
GroupM
High Chair
Rising Star of the Year
Rajat Jha
Jab Bhi Khao Biryani, Make it TOOFANI with THUMS UP
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