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Digital Refresh Networks secures digital mandate for Hari:Bol

The account will be handled out of the agency’s Mumbai office

Digital Refresh Networks (DRN), an AI-assisted content solutions company, has won the digital mandate for Hari:Bol, the dairy and satvik products brand.

Digital Refresh Networks will spearhead the creative communication for Hari:Bol, reinforcing the brand's digital presence and solidifying its standing as an industry trailblazer.

“The partnership marks a significant milestone for DRN, propelling them into the realms of comprehensive social media and media planning initiatives,” said the company statement.

Punit Khandelwal, Sales Head, Hari:Bol, said "DRN demonstrated an exceptional understanding of our brand ethos, addressing our concerns about market positioning with precision. Their pitch not only met our creative requirements but also laid the foundation for promising results. By aligning our creative and media strategies, we anticipate gaining a competitive edge in the market."

Barin Mukherjee, CEO, Digital Refresh Networks, said, "We are honoured to collaborate with Hari:Bol and are poised to create a significant impact in the market. We hope to leverage our previous learnings of working with brands in the food and beverage category and craft unique digital experiences that resonate deeply with Hari:Bol's audience, ensuring a meaningful and enduring connection."

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