Content creator Viraj Ghelani becomes pickpocket for Swiggy-HDFC Bank Credit Card

Swiggy has launched a campaign to promote the Swiggy HDFC Bank Credit Card.

The campaign features a video titled "It's Raining Cashback on Swiggy HDFC Bank Credit Card," starring comedian and influencer Viraj Ghelani.

In the video, Ghelani playfully pretends to pickpocket unsuspecting pedestrians, only for them to panic and check their pockets. Upon checking, they are pleasantly surprised to discover rewards in the form of cash and the Swiggy HDFC Bank Credit Card.

Turning the negative connotation of pickpocketing on its head through the use of humour and surprise, the video communicates the message that using the Swiggy HDFC Bank Credit Card is like getting a surprise in the form of rewards and savings with every purchase.

The film:

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A post shared by Viraj Ghelani (@viraj_ghelani)

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