Clensta launches #TheBetterWay campaign featuring Parineeti Chopra

Personal care brand Clensta has unveiled its new campaign #TheBetterWay along with its partner and investor Parineeti Chopra.

The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making ‘good’ to ‘better’ living choices.

In a 30-second video, Chopra talks to viewers about how she always chooses the ‘better’ option over the ‘good’ option when she is making the littlest of decisions every single day - “Black is good, but White is better. Pear is good, but Apple is better. Personal care products are good but Clensta products are Better”, she says in her video. Fans of the actor have tapped on to this trend and have started engaging with the reel sharing their 'X is Good, Y is Better' versions.

Puneet Gupta, Founder, Clensta, said, "At Clensta, our commitment to philanthropy shines through our 'Buy 1 Give 1' initiative, integral to #TheBetterWay Campaign. With each product sold, we pledge to donate a bottle of clean drinking water, contributing to positive social impact. Building on our success of conserving 1 billion liters of water through our Waterless Bath and Shampoo range, this campaign aspires to donate an additional billion liters of clean drinking water. #TheBetterWay campaign serves as a beacon for mindful choices, urging individuals to consistently embrace a more sustainable lifestyle”.

The campaign's momentum has surged with the strategic dissemination through nearly 50 Digital Screens across prime locations of Delhi NCR. The brand has also launched a series of Digital Films featuring Chopra and Sandeepa Dhar.

Chopra said, “Our campaign is designed to make you think about your choices and not hesitate to always choose the better option, even though you feel that what you have is good enough. When we research and create products for you, that’s how we think. ‘Green aloe is good, but red aloe is better!’ Our lives are shaped by the choices we make so, let’s make the better choices.”

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