BQ Prime rebranded as NDTV Profit

NDTV Profit will feature an innovative programming mix that focuses on the financial and investment needs of our audience, both across TV and digital platforms

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BQ Prime rebranded as NDTV Profit

NDTV network has relaunched NDTV Profit, a multiplatform business and financial TV + digital brand.

The new NDTV Profit will seamlessly integrate BQ Prime and BQ Prime Hindi.. The NDTV Profit brand will consist of three key products: the NDTV Profit TV channel and two digital platforms, one in English ( and the other in Hindi (

NDTV Profit will feature a programming mix that focuses on the financial and investment needs of our audience, both across TV and digital platforms.

The key editorial focus will be markets, business, economy, law and policy, personal finance, start-ups, technology, consumer trends, and will also include politics, health and wellness and lifestyle. NDTV Profit will integrate TV + digital + audio to offer platform-forward formats that bring news, sharp insights and analysis and actionable advice at scale. 

Senthil Chengalvarayan, Executive Director, NDTV, said, "In the digital age, media brands have to become multifaceted platforms that can reach audiences through varied and nuanced forms of storytelling. Through our integrated TV + digital newsroom, delivering content in English & Hindi, powered by a suite of cutting-edge data tools, next-gen studios with technology-leading AR/VR capabilities, the new, multi-platform NDTV Profit will stand above the clutter."

Sanjay Pugalia, CEO and Editor-in-Chief, NDTV, said, "As India's most trusted news brand, we are first and foremost accountable to our audience. As we relaunch NDTV Profit in our quest to help millions of Indians grow wealth in the world's fastest-growing economy, we recognise that they need more than just a source of information. At NDTV Profit, we aim to be a reliable partner in the investing journey of millions, and a chronicler of the nation's progress. Our editorial philosophy will remain rooted in the principles of prosperity, growth & abundance, anchored by the core tenets of journalism—being progressive, inclusive, diverse and empathetic." 

The website will be accessible to everyone for a period of 60 days, without any paywalls. The aim is to provide the audience with the opportunity to explore the entirety of the enhanced content. Additionally, current subscribers will receive a 90-day extension on their subscriptions to ensure they do not miss out due to the temporary free access to content for two months, according to NDTV.

BQ Prime rebranded rebranding NDTV News channel TV + digital + audio Sanjay Pugalia Senthil Chengalvarayan business channel