Blissclub's latest ad film encourages women to 'Jiggle all the way'

Blissclub, the activewear brand, recently released a film to further its mission of reintroducing women to the joy of movement.

Scripted and produced completely in-house, the film features real-life state-level and amateur athletes practising different forms of movement, set to the soundtrack of ‘Jingle Bells’. The film showcases slo-mo close-up shots of their bodies and ends with a simple message:

 “Jiggle All The Way.
Your body is a celebration.”

The film is a reminder to women - many of whom don’t work in public because they’re made to feel conscious of how their bodies move - to continue moving.

“At Blissclub, we want women to move like we were meant to - with complete abandon! Unfortunately, the lack of safe public spaces, unsupportive clothing, and other societal norms stop a lot of women from working out and playing in front of others. We want women to take control of their bodies and not let the male gaze or self-consciousness rob them of the pure bliss movement can bring to them,” said Minu Margeret, Founder and CEO, Blissclub.

The film:

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