BGauss's new campaign takes over BEST buses across Mumbai

BGauss Electric Scooters, along with their agency Admatazz has launched the next phase of its campaign. After the Mumbai local trains, they have now extended their campaign and transformed BEST bus rides with captivating visuals.

The campaign adorns BEST buses with visuals showcasing passengers seemingly gliding on BGauss scooters. This campaign aims to show the public an alternative eco-friendly ride with BGauss.

Priyanka Kabra, Brand Director, BGauss Electric Scooters, said, “At BGauss, we are committed to pushing the boundaries of marketing. The positive response to our local train campaign has fueled our determination, inspiring us to expand our reach to the Mumbai local buses and magnifying our connection with the city's heartbeat.”

Yash Chandiramani, Founder and Chief Strategist, Admatazz, said“Crafting this campaign was not just strategic, but a whole lot of fun. The power of hyperlocal marketing is profound, and while Mumbai has proven to be a phenomenal playground for us, we are eager to infuse that same energy into diverse markets.”

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