Audio D2C brand Noise bags strategic funding from Bose

Gadget and wearables brand Noise has announced a strategic investment from Bose, a global to shape the future of its product line and redefine consumer experiences. 

“This collaboration marks Noise’s first-ever funding – and as a part of the Series A round. Noise has been on a mission to secure capital and this strategic collaboration aids innovation in the audio space, further strengthens research and design, and meets the evolving consumer preferences in the Indian market,” said the company statement.

Amit Khatri, Co-Founder, Noise, said, “It’s about the right partnership at the right time, and we firmly believe that our strategic alliance with Bose will be a pivotal juncture in our journey towards revolutionising the future of smart wearables realm. Bose’s belief in us validates our relentless pursuit of innovation, aimed at delivering transformative technology for today’s consumer. We are excited to partner with a company like Bose whose technical expertise and global experience will help us augment our capabilities and elevate our offerings.

Nicholas Smith, Senior Vice-President, Strategy and Business Development, Bose, said, “As we looked at the opportunity to reach more people with the benefits of our technology in India, investing in Noise became an obvious choice. Their leadership in the wearables category and understanding of their customers will allow us to collaborate and bring new, differentiated products to a growing market.” 

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