Apollo Tyres launches OOH campaign for Vredestein

Apollo Tyres has launched OOH and DOOH campaigns for Vredestein brand in India.

The Vredestein campaign stands out as a visual delight. Vredestein’s values of ‘Setting the Benchmark’ and ‘Refined by Design’ is reflected in this campaign.

The campaign has been conceptualised by Ideacafe in sync with Team Vredestein.

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres, said, “For the first OOH campaign for the premium Vredestein brand in India we were looking at creating an impact. I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

Nabendu Bhattacharya, CEO ideacafe.agency said, “We are so proud to have associated with Vredestein and conceptualised what we believe to be a true clutter breaking creative effort for outdoors. Team Vredestein’s belief in setting new benchmarks resonated with us because of which this collective effort has been such a huge success”.

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