Anadi Sah, Vibhor Yadav, Pragati Rana, Anirudh Venugopal join Aalap Desai's tgthr

tgthr - the full-funnel agency founded by Aalap Desai, has introduced its creative leadership structure.

Anadi Sah, Vibhor Yadav, Pragati Rana, Anirudh Venugopal have joined tgthr as founding partners

Sah - National Creative Director, Chief Innovation Officer and Founding Partner, tgthr.

Sah was previously at isobar for 13 years and had established it as a creative powerhouse in India. He will lead tgthr at a country level as the National Creative Director, along with helming a new future for brands in his role as the Chief Innovation Officer.

Yadav - Regional Creative Officer - North and South, and Founding Partner, tgthr. 

Yadav’s last stint was for ten years at isobar, where he consistently fused creativity with a solutions-oriented approach for brands. He will lead the creative mandate for two regions as the Regional Creative Officer, North & South, in his new role.

Rana - Regional Creative Officer - West, Head of Originals and Founding Partner, tgthr.

She has in-depth experience in strategy, account management, creativity, and content in mainline and digital on various brands. In her new role, she will lead the West region as the Regional Creative Officer and lead the long-form storytelling content vertical as Head of Originals. 

Venugopal- Senior Creative Director, Head of Culture and Founding Partner, tgthr.

Venugopal is a native of the connected world with an in-depth understanding of both traditional and digital multiverse. In his new role, he will be a creative force at tgthr and will be instrumental in shaping its culture.

Aalap Desai, Founder and CCO, tgthr, said, "Today's world has evolved. The client's problems have evolved. Advertising needs to evolve, too. This team represents this evolution. The convergent experience of the team now at tgthr is equipped to deliver the results the business needs, the differentiation that the brands need and the creativity that the consumer needs. Not just this, we want to bring back what advertising has lost. Fun, laughter and the liberty to voice your truth while working on the brief.”

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