American Tourister's new campaign teleports Ananya Panday to RollioVerse

American Tourister India has launched a new campaign showcasing futuristic design innovation in luggage.

Conceptualised by Makani Creatives, the campaign harnesses the power of CGI and tells a story inspired by the award-winning design innovation of the new American Tourister Rollio Bags.

Featuring Ananya Panday, the brand has created an enchanting world where each piece of American Tourister bag becomes a portal to extraordinary experiences.

In the film, the audience immerses into the RollioVerse by following the journey of Panday. In this landscape, she is surrounded by captivating landmarks, and unforgettable experiences, heightening every emotion and sensation that is encountered while exploring with a Rollio bag.

Pradnya Popade, Marketing Communications Head, Samsonite South Asia, said, “American Tourister is a brand for the young and restless who love exploring. The vibe is full of fun and high energy. We've taken this energy up a notch with our latest launch, Rollio; bags designed with cutting-edge style for those who #OwnTheRoll. Unveil the future of travel aesthetics with Rollio's signature roll-shaped silhouette, seamlessly merging chic with functionality. What better way to introduce these bags than by transporting the audience to a whole new verse? A verse inspired by the bags' innovative and fun design. Choosing Ananya Panday to be a part of the Rollio verse was a natural fit. She’s stylish, fun, and owns everything she does.”

Yashtika Vaswani, Digital Client Servicing Director, Makani Creatives, said, “Our goal is to captivate the fantastical imaginations of the audience by creating a unique blend of the physical and digital worlds. The power of CGi technology allows us to bring our wildest imagination to life, creating a magical world so accurately inspired by the product.”

Pavan Punjabi, Chief Integration Officer, Makani Creatives, said, “The RollioVerse is a testament to Makani’s commitment to pushing boundaries and embracing the future. What we do best is, to use technology as a tool to build on the brand pillars and not rely on execution alone.”

 

 

 

 

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