Air India starts rollout of new brand identity from Delhi, Mumbai airports

Air India has started the rollout of its recently unveiled global brand identity across guest touchpoints, beginning with a full switch to the new look across digital and online channels and rebranding at Delhi and Mumbai airports.

The new identity, unveiled in August 2023, is centered around the ‘Vista’, Air India’s logo icon and a symbol of limitless possibilities and progressiveness. The new look features Air India’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold, as well as the extensive usage of customised iconography and a bespoke font, Air India Sans - all crafted to reflect a bold, modern, and world-class airline with an Indian heart.

The airline’s website, airindia.com, and its revamped mobile app promise a more seamless and user-friendly interface, offering enhanced booking processes and faster performance. Crafted by teams in Kochi and Silicon Valley, these platforms exude the airline’s renewed brand identity.

Air India's social media platforms have been revamped to reflect the new brand identity, offering engaging content and an interactive platform for guests to connect with the airline and fellow travellers.

Starting with Delhi and Mumbai airports, guests will begin to see the new branding come alive at various touchpoints, including check-in counters, boarding gates, lounges, and newly designed boarding cards. The rollout will progressively extend to other airports across Air India’s growing global network in the coming weeks.

Campbell Wilson, Chief Executive Officer and Managing Director, Air India. said, "The network-wide switch to our new global brand identity is a landmark moment for Air India. It's not just about bringing our new logo and colours to customer touchpoints; it's a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that defines a new India and a new Air India. We are confident that the modern, world-class look of Air India will appeal to our guests globally and serve as a strong reminder of all the remarkable changes that have come or are to come to their Air India experience.”

The new Air India livery will feature on the A350 fleet and subsequently on other incoming brand-new aircraft. The in-flight rollout of the new global brand identity is linked to the airline’s soon-to-be-inducted Airbus A350 fleet as well as subsequent refurbishment of cabin products over the next few months.

“This is a transformation of great scale, and therefore, it may take us a while to achieve consistency in our product, service, and the overall ‘new Air India experience’. We will continue to seek the support of our guests as we modernise Air India and make it a world-class airline that India deserves,” Wilson added.

Besides this, the airline also collaborated with renowned designer Manish Malhotra for new crew uniforms.

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