Zee5 partners with Kyoorius for Designyatra 2023

Zee5 has partnered with Kyoorius for Designyatra 2023 which took place between October 26 to 28, in Goa.

The 3-day yatra set a global stage for the design and creative enthusiasts across industries to interact, demonstrate, and celebrate their work of art. Names like Jonathan Barnbrook, who won a Grammy for David Bowie’s album cover design, and Nelly Ben Hayoun -Stépanian, the Founder of NASA’s International Space Orchestra were also a part of the coterie.

Manish Kalra, Chief Business Officer, Zee5 India, said, “Designyatra is one of the most prominent platforms that witnesses global representation from various industries to showcase and celebrate design excellence. At  Zee5, the endeavour has always been to enhance platform experience through multiple touchpoints where design plays an integral role in the final product offerings. We are thankful to our partners for bringing together the most talented minds in the creative industry, leading the way towards a new era of design brilliance.”

Rajesh Kejriwal, Founder CEO, Kyoorius, said, "Designyatra has always been a hub for creative stimulation. In 2023, this meant bringing together talented folks from all principles of design to create a cross-pollination of insights as a first in the industry. The Kyoorius Design Awards 2023 similarly pushed the envelope by recognizing the best of Indian Design and paving the path for the future.  Zee5 's commitment to fueling design thinking in India, and boosting the young generation manifested brilliantly at the conference through AR/VR experiences, capturing the Typography excellence in film, and workshopping for Responsible Design."

Zee5 witnessed response from the participants at the AR /VR zone as they put their imagination to test to design movie characters virtually. The on-ground contest saw an enthusiastic turnaround from the audiences to create avatars basis the plot of content titles. Further an illuminating experience was created at ‘Lite Bright’ where participants used coloured glowsticks to create patterns of their choice. The ‘Kyoorius Young Blood Awards’ segment was unveiled as part of  Zee5 ’s ongoing commitment to nurturing emerging creative talents, dedicated to fostering the next generation of innovators and artists.

Vatsal Chaoji, Head of Product Design from the ZEE Tech and Innovation Centre did an interactive session on ‘Responsible Design for OTT’ reflecting on the significance of ethical design attuned to consumer lifestyle and consumption patterns. The session opened discussions on the varied facets of responsible design, the current landscape of digital product experiences which necessitates intervention and regulations. The role of AI and creativity in marking the next phase of entertainment experiences on streaming platforms.

Vipul Salve, Creative Director at  Zee5 conducted a session titled ‘The Futura of Cinema is Gotham!’ where they engaged in a conversation on how typography helped change the course of Cinema over the decades. Tracing the evolution of cinema and typography- hand-in-hand, the attendees explored right from the history of hand drawn title logos of single screen eras to the impactful legible typography that is consumed constantly by everyone today on OTT.

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