Under the umbrella theme of Ghar Parivar Chhath Tyohaar (celebrating Chhath Puja with your family), Zee Biskope brings the Chhath Puja special event Jai Chhathi Maai featuring some of Bhojpuri’s superstars including Dinesh Lal Yadav Nirahua and Amrapali Dubey as the leads along with Pradeep Pandey Chintu.
Chhath vrat is usually observed by female of the household as a Vratin. However, Zee Biskope is always a trendsetting and taking a clutter-breaking leap in the concept as Chath is about having a sincere devotional spirit. This time it will be displayed by a unique stand taken by Nirahua to do Chath vrat himself.
The event is co-powered by Colgate Strong Teeth and Boroplus Antiseptic Cream, Special Partner Fortune Kachhi Ghani and Maggi 2 min Noodles and Cosmetics Partner Dazzler Eterna. This is supplemented with a slew of other content interventions like a week-long movie festival with biggest blockbusters and an engaging contest with big prizes.
Jai Chhathi Maai is a musical narration act that symbolises the rich cultural nuances that the region believes in deeply and also epitomises the pride around its most core and beloved festival which is unique and standalone.
After successful past episodes on Zee Ganga, this property will be featured on Zee Biskope this year on Nov 18 at 7 pm. The brand has roped in Bhojpuri’s superstar duo Dinesh Lal Yadav Nirahua and Amrapali Dubey as the leads for the show along with Bhojiwood’s Pradeep Pandey Chintu.
This year’s concept is a first time qne unique thought that breaks the myth of usually women observing the Chhath Puja vrat. The show sets in where the male protagonist Nirahua decides to observe Chhath Puja rituals himself. Watch Jai Chhathi Maai to know Nirahua and Amrapali’s journey for this Chhath vrat. The event will be star studded with brilliant performances from Bhojpuri stars like Smriti Sinha, Anara Gupta, Manohar Singh, Mamta Raut, Shruti Rao and others. Its an event that’s unmissable on Chhath Puja!
Celebrating the Chhath Puja festive mood, the channel brings a topical movie festival
Samrat Ghosh, Chief Cluster Officer – East, ZEEL said, “Being a hyperlocal and consumer centric brand, Zee Biskope is committed to bringing the best of entertainment during the region’s biggest festival Chhath Puja. The clutter-breaking concept of a male observing Chhath vrat is the USP of the show this year and demonstrates Zee Biskope’s thought leadership in shaping the category. We are delighted to have already onboarded big brands like Colgate, Emami, Nestle, Fortune and Dazzler Eterna. This shows the strength of the property and is an acknowledgement of our commitment to serve authentic and curated content to our viewers.”
Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri cluster said, “At Zee Biskope, we have always paid heed to an enriching family viewing experience. Festivals like Chhath are meant to be enjoyed with family as it fosters love and bonding. This year’s offerings make it a holistic hyper-entertainment package that goes beyond movies. Strong artist lineup, myth breaking concept and engaging performances are designed with a penchant to serve curated content making it more meaningful to our viewers. I wish everyone a Happy Chhath Puja.”