ZebraLearn collaborates with Rajesh Srinivasan to launch 'Mindful Marketing' cartoon book

ZebraLearn has joined forces with Rajesh Srinivasan, a contemporary marketing strategy consultant and author, to launch a cartoon book 'Mindful Marketing' designed to master modern marketing.

The book features a series of pocket cartoons and frameworks accompanied by insightful commentary from the author, Srinivasan. The book applies a lens of humour and thoughtfulness to spotlight prevailing practices that impede organisations in the realms of marketing, branding, culture, and more.

Anurag Sundarka, Founder, Zebralearn, said, “This book in association with Rajesh Srinivasan, will provide entrepreneurs, as well as seasoned and budding marketers, with a completely new perspective on the intricacies of the modern marketing landscape.”

Srinivasan said, “Mindful Marketing is not just a book; it is a mindset that can help entrepreneurs and marketers get rid of shiny object syndrome. It encourages them to refocus on foundational principles and develop their strategic acumen for long-term business success”.

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