Vijay Deverakonda relaunches his clothing brand 'RWDY - Street Indian Culture'

Actor Vijay Deverakonda takes a bold step into the fashion industry with the relaunch of his apparel brand, 'RWDY - Street Indian Culture.'

The announcement, made through a video on his social media channels, introduces a brand-new philosophy and vision for the fashion line.

The heart of RWDY lies in its powerful mantra — 'Reclaiming Your Indian Superiority.'

In the video, narrated by Deverakonda himself, the actor outlines the brand's philosophy, emphasising the need to embrace and celebrate India's rich heritage and culture. The narrative delves into history, asserting that India's forefathers were kings before external influences disrupted the nation's prosperity, leaving it in debt and fighting for survival. The video declares that the time has come for India to reclaim its respect on the global stage.

"We are not here to play; we are here to take over and make the world say namaste," declares Deverakonda in the video and the brand aims to empower individuals with a sense of pride in their Indian identity, fostering a connection to the nation's cultural roots.

The rebranded RWDY features a fresh logo and an all-new collection that encapsulates the essence of Indian culture and heritage.  Due to its significance in ancient traditions, religions, and mythology, the lotus was chosen as the siren of the brand (RWDY). The collection, set to drop on December 6th, promises to be a unique blend of contemporary street style with traditional Indian elements.

RWDY aims to make clothes that can be passed onto future generations of friends and family—pieces to hold and feel proud about owning.

Deverakonda expressed his enthusiasm when he announced the brand's relaunch on his social media, as he posted, "A new wave. An era of pride. Rooted in Indian Culture, Let Culture reign the streets. Time to reclaim Indian Supremacy. Let the revolution begin."

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