Zomato has joined forces with the acclaimed Bollywood actor Vicky Kaushal to pay a special tribute to India's first Field Marshal, Sam Manekshaw. As part of the collaboration, Kaushal, in a unique twist, will be seen stepping into a different role for a day, playing, crafting, and sending orders on Zomato.
In Zomato's latest ad film, Zomato users are greeted with notifications written by Vicky Kaushal himself. From creating personalised breakfast requests to exploring pizza preferences, such as the choice of pineapples as toppings, the actor embodies the commanding nature of his character from his new film 'Sam Bhahadur'.
Creating a connection between the film and the Zomato platform, the actor also encourages people to watch the film in theaters.
The collaboration extends beyond the screen to social media content, app banners, and cityscape hoardings. Zomato and Kaushal offer users a distinctive fusion of delightful orders and engaging stories, transforming every interaction into an enjoyable experience.
Zomato also hosted a special secret screening of Sam Bahadur for its delivery partners in Delhi.
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