Varchas has announced Sir Vivian Richards as the brand ambassador for their premium products.
The collaboration with Richards aims to establish the brand as a symbol of excellence in the world of spirits.
Varchasvi Shankar, President and Founder, Shankar Distillers and V2Soft, said, "We are thrilled to welcome Sir Vivian Richards to the Varchas Moments family. His dedication, charisma, and passion perfectly complement our commitment to crafting exceptional moments. Together, we aim to create memorable experiences for our consumers and take our brand to new heights."
Richards said, "I am honoured to be a part of the Varchas family. Just as I've strived for excellence in cricket, Shankar Distillers is committed to excellence in the art of distillation. I look forward to representing a brand that shares my values of perfection, dedication, and a relentless pursuit of greatness. My mission is to support social causes in my home country of Antigua and Barbuda and this partnership would allow me to contribute to various initiatives such as supporting Renal Society this year."