TheMathCompany revamps its brand identity as MathCo

TheMathCompany has unveiled its new brand identity as MathCo.

The refreshed identity illustrates the strides made by the company across all dimensions in a short span of seven years. The brand reflects company’s ambition to lead in the age of AI and positions it firmly to be the partner-of-choice in this dynamic space.

As part of this refresh, MathCo's proprietary platform Co.dx is updated and upgraded with GenAI capabilities and has been rechristened as NucliOS. With AI/ML widgets, solution blueprints, app builder, visual templates, and conversational bot, it serves as the foundation of connected intelligence for large organisations.

The dynamic and contemporary visual identity revitalises every interaction and symbolises MathCo's unwavering commitment to client empowerment. The core of MathCo’s visual language is the concept of 'Active Neuron Grid’. Just as a neuron is the core of intelligence in living organisms, the grid serves as the connective and supportive force, guiding design, and expression of the brand. The versatile and scalable wordmark humanises data and analytics. Company’s symbol is called the Spark of Intelligence and denotes the spark that connects and drives us forward. Modern yet understated colours reflect a youthful spirit while invoking a sense of calmness. The lead message, ‘Own Your Intelligence’ is more than just words. It is a call to action, and a reminder that organisational intelligence is a critical asset to retain complete control of.

Sayandeb Banerjee, Co-founder and Chief Executive Officer, MathCo, said, "Since its inception, MathCo has focused on enabling clients to be self-sufficient. As AI becomes central to corporate strategy, enterprises are seeking complete proprietary rights to their data assets. Our reimagined identity aligns this mission and purpose with our brand narrative, bringing this promise to life.”

Anuj Krishna, Co-founder and President, Technology and Growth, MathCo, said, "One of the persistent challenges that our clients mention frequently is to dismantle silos in decision making process. As the foundation of Connected Intelligence, NucliOS effectively addresses this demand. With customisable frameworks, the AI-powered platform is at the heart of our new brand and represents the future of informed decision making.”

Aditya Kumbakonam, Co-founder and Chief Operating Officer, MathCo, said, “The emergence of GenAI and LLMs has ushered in a whole new dimension in the world of AI and Analytics. During the last year, MathCo has built robust capabilities to help our clients prepare for this change. Through our well-defined brand strategy and a vibrant look, we are crafting a platform aligning our strategy to our visual identity.”

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