Taboola has announced new advancements in its Generative AI technology for advertisers.
With Taboola Generative AI AdMaker, advertisers can instantly make adjustments to existing creative assets, such as replacing backgrounds or generating image variations, significantly speeding the time it takes to launch their campaigns.
One key use case for Taboola’s Generative AI AdMaker significantly improves advertisers’ ability to launch seasonal campaigns, allowing for automatic variations of existing campaign images with seasonal themes, such as those related to the holiday season, back to school, Valentine’s Day, Halloween, New Year’s Eve and more.
“More than 25% of all new creative assets created by Taboola self-service advertisers are leveraging some aspect of Taboola’s Generative AI technology, and in the first two weeks of launching a campaign with these assets, many campaigns that use the technology outperform those that did not use the technology,” said the company statement.
Adam Singolda, CEO, Taboola, said, “Taboola’s Generative AI technology continues to unlock more benefits that advertisers are looking for, such as driving more customers and improving efficiency for running campaigns. We’re seeing great examples of advertisers already tapping into our Generative AI technology to get up and running faster with creative and copy that in some cases outperforms their evergreen campaigns. With AdMaker, we’re making it easier than ever for advertisers to test and launch variations on creative, which is an essential part of producing images that resonate especially with seasonal campaigns.”
Taboola’s Generative AI technology has allowed advertisers to increase efficiency and effectiveness for their campaigns, directly within Taboola Ads, based on Taboola’s understanding of consumer intent. With it, advertisers can: Produce creative copy, Generate original images and Leverage best practices.