Starbucks launches holiday beverages inspired by characters from Netflix's 'The Archies'

Starbucks has announced a collaboration with Netflix for the film 'The Archies.'

Through a special film starring the Archies crew, Tata Starbucks has launched ‘The Holiday Classics’– a selection of new beverages to be available across all Starbucks stores all the way until Christmas.

The collaboration between Starbucks and Netflix aims to capture the essence of friendship and togetherness depicted in the story with the messaging of #ItStartsWithYourGang.

The Archies + Starbucks holiday beverages make a special appearance in the film…in the Starbucks Red Cups!

Archie’s Crunchy Red Hat Mocha, developed exclusively for India and a holiday-favourite since 2016, the Crunchy Red Hat Mocha is the coming together of the Starbucks signature Espresso, decadent mocha, and generous swirls of whipped cream and strawberry drizzle. Finished with crunchy graham crackers, this drink is almost too cute…like Archie, some would say!

The film starts with Veronica’s Toffee Nut Crunch. It is the perfect blend of milk, heartwarming flavors of buttery toffee and the warmth of toasted nuts. Afterall, the holiday season calls for indulgence!

Finally, Betty’s Chestnut Mont Blanc takes inspiration from the classic French dessert. Nothing says, “it’s winter!’ like the harmony between the earthy and nutty notes of chestnut, steamed milk, and Starbucks signature espresso. 

Adrit Mishra, Chief Operating Officer, Tata Starbucks, said, “Coffee Leadership is at the heart of everything we do at Starbucks, and we strive to innovate for the communities that we are a part of. The holidays are a time to enjoy the strong bonds we have created throughout the year and cherish the connections that will stay with us for a lifetime. Through our collaboration with Netflix’s ‘The Archies’, we want to remind customers to spend time with their loved ones and build new memories, while reliving the old ones. Every Starbucks store in India is set to welcome our Starbucks family with the iconic Starbucks Red Cups and exclusive Archies beverages.”

Shilpa Singh, Senior Director - Marketing Partnerships, APAC, said, “The Archies is all about the bonds of friendship, and this Holiday collaboration with Starbucks will share the spirit of friendship with an added dash of nostalgia for our customers. With the holiday season right around the corner, #ItStartsWithYourGang perfectly combines the familiar warmth and comfort of Starbucks with the friendship of The Archies. Ultimately, it’s an invitation to everyone to embrace their own gang.”

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