On November 6, 2023, Star Sports commemorated a decade in sports broadcasting with its tagline, Believe.
Throwing light on the tagline ‘Believe’, Star Sports said, “Believe is a celebration of hero moments, inspiring stories, and the relentless pursuit of excellence. As a brand, Star Sports has strived to ignite the hero within each one of us over the past decade and remains committed to this mission.”
To celebrate the 10th anniversary of Believe, Star Sports launched a series of Believe Films featuring Indian Heroes whose stories inspire billions of fans around the country. The series showcases the journey taken by India’s favourite champions, a celebration of their own pursuit of excellence, an exhibit of storylines tied together with one common factor: how all of them, always BelieveD - and that’s how they made their story happen.
The Believe series starts with a two-part interview with Virat Kohli- ‘Believe: The Diwali Miracle’ - aligning with Star Sports' mission to bring heroes closer to fans and showcase inspiring stories.
Believe Ambassador and Indian Cricketer KL Rahul, said, "Joining Star Sports as a 'Believe Ambassador' was more than just an association for me—it was a commitment to inspire the next generation of sports enthusiasts across the country. Their legacy of reshaping the sports landscape aligns seamlessly with my vision for sports in this country and together we want to convey the message that dreams have no boundaries, and with unwavering belief, anyone can hit it out of the park, transcending barriers and making their mark on the world. As part of this journey, we'll continue to fuel the passion for sports and instil the power of belief in every aspiring athlete’s journey in years to come.”
Believe Ambassador and Indian Cricketer, Ravindra Jadeja, said, “This celebration with Star Sports is a shared responsibility to inspire a generation of athletes, cultivate their true potential and make them believe in their dreams. Star Sports' transformative journey in sports broadcasting mirrors my passion for pushing boundaries on the field. Together, we'll continue to craft a legacy that resonates with fans and fuels the undying spirit of all sports.
Episode 2 Promo:
Diwali night in Melbourne and #TeamIndia were in a dark place against Pakistan... until @imVkohli ignite belief in a billion hearts!— Star Sports (@StarSportsIndia) November 9, 2023
Do not miss the final part of this incredible story!
Tune-in to #Believe: Part 2
SUN, NOV 12, 10 PM onwards | Star Sports Network#Cricket pic.twitter.com/CvCWieAy8x