Sports For All partners with Viacom18 to bring SFA championships on digital, television

With the presentation of SFA Championships on JioCinema, Sports18- 2, and Sports18 Khel channels, school sporting competitions will now be available on digital platforms and television.

The partnership of Sports For All (SFA) and Viacom18, will together make school sports accessible to millions of sports fans, across the country.  

Viacom18’s portfolio is curated to engage fans in fresh ways and remove barriers to accessibility, affordability, and languages through digital. The partnership will also further their effort to carve a domain for youth sports. It aligns with SFA's dedication to making sports accessible to everyone, particularly at the school level. Bringing SFA  Championships, the flagship IP by SFA, on Television and OTT will assist in transforming the  school sporting ecosystem, in the country.  

“The partnership with Sports For All (SFA) is our bid to make sporting action from the grassroots level  accessible by harnessing the power of digital,” said Head of Content, TV and Digital, Viacom 18 Sports,  Siddharth Sharma. “We endeavour to continue spotlighting school-level talent by including SFA  Championships in our portfolio.”

Viacom18 will present the best action from the SFA Championships 2023-2024 starting December 3 on JioCinema, Sports18-2, and Sports18 Khel channels. This calendar year, the city-based model of  SFA Championships is scheduled across Indore, Jaipur, Uttarakhand (Dehradun), Hyderabad, Pune,  Mumbai, Bangalore, Nagpur, Delhi, and Ahmedabad. With the broadcast of SFA Championships,  schools across the country will be able to recognise the sporting potential that their athletes can further harness. Thus, showcasing the untapped talent from schools, competing in more than 30  sporting categories and picking the prestigious title of ‘number one school in sports’ in that city.  

Vishwas Choksi and Rishikesh Joshi, Founders, SFA, said, “Partnering with Viacom18 is indeed a historic moment, in bringing Indian school sports to the centre stage. The country will now join in to witness the incredible potential of our young athletes. Our aim is to enthuse viewers to witness the journey of future champions, through our broadcast content. The SFA Championships entail an international sporting experience through equitable access to world class infrastructure, match videos,  analytics and insights for school athletes. Every episode will showcase the energy and sporting talent of that city, their trials and tribulations and how every athlete contributes in identifying the ‘number one school in sports’, for their city”. 

SFA Championships are India’s largest multi-sport school competitions, providing young people with the chance to reach their full potential through enjoyable and inspiring sporting experiences. These Championships are changing the way school sports are experienced in India. The vision is to host 150 championships across 50 cities, in the next five years. These championships are changing the way school sports are enjoyed in India. The goal is to organise 150 championships in 50 cities over the next five years.

Info@BestMediaInfo.com