In a refreshing tribute to the ongoing Cricket World Cup 2023 in India and India’s performance, Spinny has presented a video with a throwback to India’s World Cup victory in 2011.
The film plays as an homage to that winning moment when the cars draped in Indian tricolours brought a sense of togetherness and joy on the roads.
Showcasing that cars are a small part of your big celebration, the brand highlights the unbreakable bond that Indians have with their cars.
The film weaves real images from the iconic 2011 World Cup victory, capturing the essence of cricket's spirit and the enthusiasm of fans during that historic chapter in Indian sports history. All the while, urging people to celebrate responsibly and with the hope that our team gives us the chance to celebrate this victory in 2023.
The campaign aims to humanise cars and highlights how cars can be at the forefront of all celebrations or sometimes, even silently in the background, as was the case in 2011. Building on the first campaign film featuring Sachin Tendulkar and his car 'Sundae,' Spinny endeavours to enrich the storyline. Beyond spotlighting the unique bond individuals share with their cars, the campaign pays a heartfelt tribute to the shared celebrations that characterise the Indian cricket experience.
Spinny released its digital ads that showcase each car’s personality, its distinct identity and the way every car writes its own story. The stories unfold with the tale of "The Fat Red Car" journeying from Bengaluru to Ooty, inviting viewers to embark on an enthralling adventure and the heartfelt narrative of “DL 6556 from Delhi”, a true Delhite at heart. The essence of these stories lies in the understanding that a car is more than just a mode of transportation; it is a treasure trove of memories, a companion that accompanies you through the highs and lows of life.
Niraj Singh, CEO and Founder, Spinny, said, “The campaign is all about celebrating cars, that play a part big and small, humble yet meaningful. Starting with Sachin’s Sundae, to Delhi’s DL 6556 and The Fat Red Car from Ooty, the campaign weaves together the significant roles a car plays in our lives. For the latest film, we've used real images from the 2011 World Cup victory to inspire everyone to embrace and enjoy these special moments, as we rally behind the Indian cricket team and hope to celebrate another World Cup victory.”
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