Sparx celebrates youth's unwavering energy and never give up attitude in new TVC

Sparx has unveiled a new TVC featuring Bollywood actor Akshay Kumar.

The creative opens up with the Bollywood actor Kumar engaged in a Kite or ‘Patang’ flying drill (as India calls it) with a young guy who's indulged in the same along with his friends. The teenager or the young kid tries his best to get the better of Khiladi Kumar but fails to do so, losing hold of his kite. Kumar celebrates his victory by announcing ‘Ye Kata’ (it is gone) to further testify upon his victory. However, the kid takes it positively and reverts with — “Akshay sir, kaata hai, loota nahi hain.” (meaning, I've lost it, but you haven't got hold of it yet). The accompanying visual shows a two-way tussle and a high octane run between both as the young guy and Kumar are seen wearing their respective Sparx shoes.

They run, turn, move, jump and maneuver at extreme pace and still the grip they have on the road showcases the quality of the footwear as a whole.  Ultimately, both of them are able to be at proximity with the kite where Kumar gets hold of the manjha (the kite flying thread) whereas the young individual gets hold of the flight, which he achieves by jumping into the water — again resonating on the fearless attitude of the Indian youth. Kumar acknowledges the kid and his agility with “Tu bhagta acha hai ” (meaning you run well, kid) to which the individual replies with, “Aap bhagate bhi toh acha ho” (meaning, that's because you make me run well).

Gaurav Dua, Executive Director, Relaxo Footwear, said, "At Relaxo, we are thrilled about the 'It's In Me' campaign, something that signifies our vision of harnessing the boundless energy and spirit of today's youth. It represents our continuous emphasis upon the dynamic, ever-evolving aspirations of the youth. Sparx is not just about footwear; it's about encapsulating the vitality and enthusiasm of the younger generation.“

“The ‘It’s In Me’ campaign is something that's synonymous with the youngsters of our nation and what better way to showcase it than having megastar Akshay Kumar. The TVC does justice to our quality and the parameters that distinguish us from the rest.”, said Sachin Chhabra, VP and Head of Marketing at Relaxo Footwears.

Sparx TVC:

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