Sony YAY! expands cross-platform ecosystem with new IP 'Oh My Lallan'

Sony YAY! has unveiled a new addition to its toonverse. The latest offering from their homegrown portfolio is ‘Oh My Lallan,’ a chase comedy which airs on its linear channel Sony YAY!.

“The channel further intends to extend the show's presence beyond linear screens, encompassing various platforms such as gaming, digital media, licensing, and merchandising,” said the company statement.

The narrative of ‘Oh My Lallan’ revolves around Lallan, a stray dog embarking on a mission to secure life's fundamental necessities, such as food, water, and shelter. The channel's strategic approach places a strong emphasis on entertainment, exploration, and delivering an enriching experience to its audiences. "Oh My Lallan" enhances and complements this approach, providing a multifaceted engagement and crafting a captivating experience for its young audience that extends beyond television screens.

Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said, "We recognise that humour and comedy hold a unique place in the hearts of kids. With 'Oh My Lallan,' we are dedicated to keep this promise and endeavour to perpetuate the joy of laughter. Our aim is to celebrate a world where kids can engage with their favourite characters in the multi-platform offerings that the channel will continue to provide."

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