Sony Sports Network has launched two films featuring South actor Karthi alongside WWE wrestlers Kevin Owens and Sami Zayn.
The campaign 'WWE means 100% pure sports entertainment' aims to elevate WWE's popularity in India in the southern markets. The films showcase Sony Sports Network's ongoing commitment to deliver exciting content as the home of WWE in India.
The campaign films truly bring alive WWE’s essence of ‘100% Sports Entertainment’ in its sense. The films, which are beautifully localised in Tamil and Telugu, to suit the taste of the target audience, focus on those who seek thrill and entertainment in their daily life and WWE is the one-stop destination for finding the perfect blend of both.
Rajesh Kaul, Chief Revenue Officer - Distribution and International Business and Head - Sports Business, Sony Pictures Networks India, said, “Sony Sports Network remains committed to bringing the excitement of WWE to fans in India, not only through thrilling TV action and live events but also through campaigns to strengthen our connection with the audience. We take pride in continuously consolidating our partnership with WWE to continue bringing engaging content to our passionate fans. The broadcast of WWE in Tamil and Telugu on Sony Sports Ten 4 has consistently witnessed an impressive viewership and our latest campaign, featuring South Superstar Karthi alongside WWE wrestlers Kevin Owens and Sami Zayn, launched in Tamil and Telugu, takes a significant step towards our promise to cater to the South market.”
Karthi said, “As a WWE fan, it gives me immense pleasure to be associated with Sony Sports Network and WWE in the 'WWE means 100% pure sports entertainment’ campaign. WWE's ability to enthrall audiences with gripping storylines and exhilarating performances sets it apart on the global stage. I am delighted to team up with WWE wrestlers Kevin Owens and Sami Zayn to continue our promise to deliver all the thrilling WWE action live and exclusive in Tamil and Telugu on Sony Sports Network."