Sony BBC Earth unveils Earth Champions

Sony BBC Earth has announced the launch of Earth Champions’, evolving from an Instagram live session to 3-minute capsules.

These capsules promise to take viewers on a journey through nature’s wonders, set to launch on the channel on November 6, 2023.

Narrating stories of nature enthusiasts to ordinary citizens from all walks of life, ‘Earth Champions' intends to shed light on the power of individual actions that collectively become a force of positive change. Sony BBC Earth aims to honour and celebrate real-life heroes each month addressing issues of forest restoration, waste management, water, and air purification, etc. at a personal, household, or community level.

Packaged as an on-air property with promotions across social media, Sony BBC Earth’s Earth Champions has undergone a makeover with a script intertwined with music. The inaugural episode of Earth Champions will feature ‘Jadav Payeng’, also known as the Forest Man of India. Hailing from Assam, Payeng has transformed the barren lands into a thriving man-made forest. He is also the recipient of the Padma Shri award for his selfless and tireless efforts.

Rohan Jain, Business Operations Head - Sony AATH and Head - Marketing and Insights, English Cluster, Sony Pictures Networks India, said, "With Earth Champions, we aim to embark on a mission to empower individuals and communities to showcase the profound impact of their eco-friendly actions. Through this extraordinary initiative, we invite people from across the nation to join us on an exhilarating journey toward a greener and more sustainable future. Together, we can make a difference and create a legacy for generations to come."

Jadav Payeng

Payeng said, "I am deeply honoured to be a part of Sony BBC Earth's Earth Champions. It is a great initiative that inspires people and evokes a sense of eco-consciousness in them. It fills my heart with joy and gratitude to witness the power of collective action creating a lasting impact that benefits our planet."

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