Samco Asset Management has announced the launch of its new video ad, showcasing the concept of a real time Transformer model for Dynamic Asset Allocation through Transformer movie theme.
The advertisement engages viewers with a narrative that establishes connections between the transformation of a car into a humanoid robot and the investment strategy of its upcoming NFO dynamic asset allocation fund.
“Samco Dynamic Asset Allocation Fund’s core strategy is built on their proprietary Transformer Model that is designed to switch between equity to debt and vice versa based on market trends in with an aim to provide consistent returns and simultaneously protect drawdowns,” said the company statement.
The video ad features a scenario where a car is cruising along the highway, and the vehicle ahead loses control, causing it to skid. Remarkably, the car undergoes a humanoid bot, successfully navigating the accident. This metaphor parallels the capability of Samco Mutual Fund's Dynamic Asset Allocation Fund, which adeptly adjusts its allocation between debt and equity in response to prevailing market conditions in real-time.
Viraj Gandhi, CEO, Samco Mutual Fund, said, “At Samco Mutual Fund, we believe in offering our investors solutions that go beyond conventional approaches. The Dynamic Asset Allocation Fund is designed to rebalance between debt and equity in real time as per the market trend and this is the core USP of the product. The brief to the marketing team was to demonstrate and explain this USP of the product.”
Chirag Joshi, Chief Growth Officer, Samco Mutual Fund, said, "Our Ad campaign is not just about showcasing a product; it's about communicating a product benefit and how it can transform from debt to equity and vice versa...We have brainstormed and created the commercial Inhouse with an aim to simplify the product job to be done (JTBD). This campaign seamlessly blends art and strategy, reflecting our commitment to breaking through the clutter. It's not just a campaign; it's a visual exploration into the core of innovation.”
Samco MF campaign: