RDC Concrete unveils new logo and rebranding strategy

RDC Concrete has announced the unveiling of its new brand logo.

The new logo reflects RDC Concrete's strategic shift to align itself with the Ready-Mix Concrete (RMC) business environment.

In line with this transformation, the company has opted to drop ‘Concrete’ from its branding since ‘ReaDy mix Concrete is embedded in RDC.’

The updated logo is designed to enhance brand recognition and reinforce the connection between the brand and its products. It features a vibrant grass-green colour palette, symbolising the brand's commitment to sustainability.

Anil Banchhor, MD and CEO, RDC, said, "RDC has been a trusted name in the RMC industry for three decades. Our new logo and rebranding efforts will help us align more closely with our business while also showcasing our commitment to delivering high-quality RMC solutions to our customers."

Keeping in line with this new uber branding philosophy, RDC will also rebrand its Transit Mixer (TM) Trucks. Not only will this rebranding of the Transit Mixers help to encompass a new look, but it will also reflect the company's commitment to excellence and innovation in its services.

The unveiling of the new brand logo and rebranding of Transit Mixer Trucks are part of RDC's broader strategy as the company eyes for Initial Public Offering (IPO) next year.  

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