PVR Inox Passport hits 20,000 subscribers within weeks of launch

PVR Inox has announced that it has achieved the milestone of 20,000 subscriptions of its weekday movie plan, PVR Inox Passport.

The milestone marks the completion of sale of the inaugural batch of 20,000 subscriptions.

The Passport offers cinephiles an unmatched cinematic experience and affordable access to films.

“Taking note of this new venture’s success, the brand is already in process of creating a new version of Passport post a careful study of its recent launch and the consumer response. This evolution is not just informed by the valuable insights garnered from consumer behaviour, but also usage patterns observed during the initial phase and the consumer feedback during the process,” said the company statement.

Gautam Dutta, Co-CEO, PVR Inox, said, “We are delighted with the overwhelming response generated during the first phase rollout of 20,000 Passport subscriptions. Our initiative, driven by a commitment to providing an affordable and enriching cinematic experience for all, resonates with movie lovers across India. We are certain that the innovative program will help us add more movie lovers to our fold, and enhance our bond with the movie lovers in our country. We are taking notes of the customer’s like and dislikes on the product and are eager to unveil a more refined iteration of the Passport in the upcoming phase.” 

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